Learn what a user journey map is and how to build one in 5 steps. Covers 9 core components, 3 map types, the best tools, and the most common mistakes.

The wireframe was always a communication device dressed up as design work. Senior designers who knew this are about to find out they were…

Every once in a while, if you’re lucky, you get to work on something that is so fun you can’t believe it’s work. For me, collaborating with…

How new leaner design workshops are succeeding in 2026

Using the inclusive empathy, the ICF framework, and human-centered design rigour to improve your user personas.

For too long, personas have been created with considerable effort, only to offer limited value. Paul Boag shows how to breathe new life into this stale UX asset and demonstrates that it’s possible to create truly useful functional personas in a lightweight way.

User Personas have long been the go-to tool for visualizing what we learn about users. But is it always the right tool and are their better alternatives?

Finding product-market fit can be a daunting and time-consuming task since you’re not only serving a user need, but also making sure it…

Learnings from an ethnographic research activity that we joined in Bali Indonesia, and some of the questions that popped in my mind after…

Discover how you can use personas in Agile to blend speed with human-centered design, elevate engagement, cut waste, and deliver products that truly matter.

Think “user” and “customer” are the same thing? Think again. Confusing the two could be the silent killer of your product—and your profits. Here’s why designing for the wrong journey could cost you everything.

AI personas are fast but flawed. Learn when to trust real users to design products that truly succeed.

What poker decks, medieval maps, and Google can teach us about making a better design tool

Your product needs these two types.

Design for real people—not assumptions. Master personas to create user-centered products, services, and experiences and get ahead in your career.

Personas don’t represent every user—and that’s a good thing. Learn why and how to consider your wider audience.

Stand out in your career by designing for real people. Use personas to build empathy and make smarter decisions.

From messy research to clear insights—use affinity diagrams to reveal patterns and make smarter decisions.

How to kill arguments and force smarter thinking: one idea is a bad idea, two ideas is an argument, three ideas is a brainstorm.

How to talk about IA in understandable terms.

Desclaimer — I have worked on this project on my own and while working on it I was not associated with “Big basket” in any way. Solution…

Customer Satisfaction Score (CSAT) is a commonly used metric to gauge how satisfied customers are with a product or service.

Part 1 of 2: Collecting product feedback without sacrificing product discovery.

Start 2025 strong!

The five-day miracle myth that’s taken over the design world.

While still keeping product usability at a high standard

Turning vague requests into clear, actionable plans to reduce iterations

What to Do (and Not Do) While Sitting with Users

The ideas, the interviews, the stories, the pain points — they all start to pile up. That's where the problem comes in...

How comparing designs with competitors can persuade stubborn stakeholders